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National & World Ag News Headlines
Walmart Developing New Vegetable, Fruit Varieties
USAgNet - 11/22/2017

Walmart is creating new fruits and vegetables to better compete with Amazon. The retailer has invented a cantaloupe called Sweet Spark that stays sweet year-round, tomatoes that can ship long distances without rotting, and a yellow-skinned watermelon with a consistently "unbelievable" flavor, NPR's Julia Dewitt reports.

The fruits and vegetables are grown from seeds in a "secret" laboratory at Walmart's headquarters in Bentonville, Arkansas. Walmart has also experimented with new food pairings in the lab, including birthday cake flavored oatmeal and fruit punch flavored pickles, which the company named Tropickles.

Business Insider reports that Walmart started selling the Tropickles in stores in July under its private-label Great Value brand. The pickles have a five-star rating on Walmart.com.

The food inventions are part of a larger strategy at Walmart to maintain its status as the grocer by differentiating its grocery offering from competitors like Amazon, which took a $13.7 billion stake in the food business this year with the purchase of Whole Foods, Dewitt points out.


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