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CNH Industrial to Help Bring Connectivity to Brazilian Agriculture
USAgNet - 04/17/2019

Thanks to both the increasing professionalization of the agricultural sector and the advances in machinery and technology, Brazilian agriculture has experienced significant growth in the last 20 years, placing the country amongst the sector's global leaders.

To prepare for the next productivity enhancing step, Brazil needs to invest in ensuring connectivity is brought to the entire agricultural sector. For this purpose, CNH Industrial N.V., in partnership with seven other companies, has developed ConectarAGRO, an initiative intended to consolidate and expand internet access across all of Brazil's agricultural regions.

This initiative will enable rural producers to fully benefit from today's precision farming, digital and automated technological resources, whilst gaining access to a full range of new products and services enabled by connectivity, which will result in business optimization. This initiative will further optimize Case IH and New Holland's agricultural machinery, CASE Construction Equipment and New Holland Construction machines, and IVECO commercial vehicles.

"The system will provide connectivity for the entire farm fleet, bringing together equipment, people and other devices under a single system," said Gregory Riordan, Director of Digital Technologies at CNH Industrial, South America. "In this sense, ConectarAGRO will be key to Brazilian agribusinesses as they aim to further increase their global productivity and competitiveness."

ConectarAGRO will promote open and standardized technologies, allowing more freedom and flexibility for the farmer, the ultimate user of these technologies. This concept is what sets ConectarAGRO apart from other technological solutions already available - most of which follow a "closed" logic therefore limiting interoperability of multiple systems, requiring higher investments and complicating their large scale implementation.


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