By Scout Nelson
South Dakota State University Extension hosted the 2026 Energize conference in Wall, bringing together 144 attendees to discuss rural development, entrepreneurship, and community success. The event featured educational sessions, networking opportunities, awards presentations, and discussions focused on strengthening small communities throughout South Dakota.
One of the major themes of the conference was youth entrepreneurship and creating opportunities that encourage young people to stay in or return to rural areas. Keynote speaker Craig Schroeder, a youth engagement consultant from Nebraska, shared research and experiences related to youth attraction and retention in small communities.
Before the conference, Schroeder surveyed attendees about the importance of attracting and retaining young people. Participants overwhelmingly viewed the issue as highly important for the future of their communities.
“Youth in your community may well represent your greatest resource for economic growth and community sustainability,” he said.
Schroeder discussed challenges facing rural communities and emphasized the value of combining existing programs and resources.
“There’s a lot of good work, but it’s fragmented and in silos,” he said. “When you share community needs, it can inject new opportunities into existing programs.”
He also challenged the belief that young people always want to leave their hometowns after graduation. Many are interested in staying or returning if they can find meaningful career and business opportunities.
A youth entrepreneur panel featured Noah Feldman, Montana Geringer, Athena Willuweit, and Olivia Downs. The panelists shared their experiences operating businesses in South Dakota and discussed how entrepreneurship creates opportunities in smaller communities.
“We have had so many positive comments about the importance of youth entrepreneurship and how they are trying to move forward with connecting young people from their communities to entrepreneurship,” Schlechter said.
Additional sessions highlighted residents who returned to Wall after completing their education and careers elsewhere. These stories demonstrated the advantages of small-town living, business ownership, and strong community connections.
“I didn’t think I’d ever own a business, let alone a business in my hometown,” Michael Luedeman said. “I love my small community. That’s why I came back here.”
“Everywhere you go, you know someone,” Handcock said. “It’s a community raising your children.”
The conference also recognized outstanding business leaders and celebrated National Small Business Week. Organizers praised Wall residents for their hospitality and support. Applications for communities interested in hosting the 2027 Energize conference remain open through July 31, 2026.
Photo Credit: gettyimages-fotografixx
Categories: South Dakota, General