The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state's brand and marketing footprint.
After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1. The following four agencies have been selected through the RFP process:
- Karsh Hagan for lead creative branding, traditional & digital media, and activations
- Love Communications for facilitating the cooperative marketing strategy and consumer insights
- Lou Hammond Group for public relations
- Two by Four for social media, email marketing, and website development
The South Dakota Department of Tourism partners with advertising agencies to promote the state as a meaningful and desirable destination and to develop innovative tourism marketing campaigns. Each agency will work closely with the Department of Tourism to develop and implement comprehensive marketing strategies.
The length of each contract is three years, with the option of two (2) one-year renewals.
"We are excited about partnering with these agencies to further South Dakota's brand presence," said James Hagen, Secretary of the Department of Tourism. "Our brand has grown dramatically in recent years, and we believe these agencies will assist with further integration and development to push South Dakota's tourism industry to a new level of success."
The review process began in January 2022 with issuance of the official request for proposal through the South Dakota Office of Procurement website. Fifteen firms from across the country submitted written proposals, from which seven were chosen to give oral presentations.
Categories: South Dakota, Business, Government & Policy