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South Dakota Ag News Headlines
NEBPI Extends Junior Beef Ambassador Program
South Dakota Ag Connection - 08/03/2020

The Beef Checkoff's Northeast Beef Promotion Initiative (NEBPI) unveils the new Junior Beef Ambassador program, which has roots at the South Dakota Beef Industry Council (SDBIC). The program gives youth within the Northeast region the opportunity to share their beef story. The program is an opportunity for youth ages 5 to 18 to help share their excitement surrounding beef, as well as advocate on behalf of beef.

The NEBPI is excited to extend this program within our heavily population region where consumers outnumber cattle 14-to-1. These young beef leaders' stories will highlight their own farms and what they do day in and day out, as well as young beef consumers sharing their favorite beef recipes and more.

Kaitlyn Swope, director of consumer affairs with the NEBPI shared, "We are greatly looking forward to have these regional beef ambassadors alongside us in sharing the beef story. Our youth continue to be our future, we have to prepare them as advocates and leaders for our product, beef."

If you are interested in getting your child/children involved in the Junior Beef Ambassador program, please reach out to Kaitlyn Swope at or 814-623-2698.

For more information about beef promotion in the Northeast region, visit

Stay tuned to the Northeast Beef Promotion Initiative Facebook and Instagram pages to catch up on how the Northeast region is actively seeking to promote beef.

For more information, visit or

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