'Freedom' was the theme of Gov. Kristi Noem’s annual State of the State speech, where she’s tying in her national workforce recruiting campaign Freedom Works Here.
The freedom to own guns. The freedom to hunt. The freedom to farm and ranch. To be secure, to learn, to be respected and healthy.
Those were just some of the freedoms that Noem said South Dakotans enjoy because of her and the state legislature’s conservative leadership.
“We have cut taxes, created jobs, and maximized opportunities. We have also learned that there is a trick to keeping that momentum going. We have learned that we have to tell our story in order to succeed. We can govern conservatively, but we also need to keep our foot on the gas," Noem said. "South Dakota’s success is unprecedented. And we have a limited window of time where the eyes of the entire nation are on our state. We cannot miss the opportunity to capitalize on that.”
Part of that opportunity rests on the governor’s national ad campaign Freedom Works Here, which features Noem performing various in-demand jobs.
Noem’s freedom speech comes one day after legislators held a hearing into the procurement process for that ad campaign. Some are concerned about proprietary information from a South Dakota ad agency entering the hands of the out-of-state political marketing firm that wrote and won the contract.
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Categories: South Dakota, General